A project by and with THE ARC - support for the brand development of the venture bace.

bace aims to revolutionize local shopping. Online shoppers are being transformed into regional shoppers. With individual hubs, various smart solutions are offered that simplify storage and logistics for retailers on the one hand and improve the shopping experience for customers on the other.

Bace not only offers a product, but much more an infrastructure, aims to connect local people and create a community. Based on the wide-ranging brand strategy, a contemporary, easily accessible and scalable look and feel has been created that works in both the B2B and B2C sectors. Various images were generated using artificial intelligence to visualize the bace hubs in different settings.

Brand Creation: Carina Mähler
Brand Strategy: Jan Wagner van der Straten
UI Design Lead: Nina Staiger
UX Design Lead: Michael Wong
Content Creation: Gayeon Lee
Hardware & IoT: Deniz Rüzgar Sinoplu
Renderings & 3D Visualization: Juber Attia
Ai Settings: Carina Mähler