There are countless restaurants and cafés in Hamburg. But there's is one part of the city that is lacking in attractive offers of this kind for the neighbourhood. The districts of Borgfelde, Hamm and Rothenburgsort are part of Hamburg-Mitte and, depending on their location, are only 15 minutes away from Hamburg city centre. These neighbourhoods are not only very popular on the residential market, but also due to their wide range of leisure activities.

Nevertheless, contemporary catering concepts, such as lunch spots, restaurants with an evening menu or bars, can be counted on one hand. BISTRO O'ST could change that. As a culinary place of opportunities, the fictional project stands for the gastronomic upgrading of Hamburg's east, close to the city centre. Located directly on the waterfront, you can not only eat and drink here, but also relax. This part of the city has a lot to offer. All that is needed now is the right people with the courage to realise such a project.

The typography-based branding for BISTRO O'ST is characterised by the use of a narrow but eye-catching font. The images are casual, spontaneous and meant to reflect the mood of the place: The pleasure of good food and a place to enjoy it together. The apostrophe from the logo works as a bold key visual for some touchpoints.