A project by and with THE ARC - Support for brand development as part of the transformation process of the company META Regalbau from Arnsberg. A central component of the project was the redesign of the logo. With the aim of differentiation in a highly competitive market, the focus of the further visual redesign was to make the company's vision and values visible and experienceable. The result is an innovative, global and digital brand as an evolution of the old corporate design.

Brand Creation: Carina Mähler, Dominic Brandt
Client Lead & Creative Direction: Daniel Buchholz
Strategy: Jan Wagner van der Straten
UI Design Lead: Nina Staiger
UI Design: Irene Muñoz
UX Design Lead: Michael Wong
Research: Selina Benke